Head of Content with 8+ years experience building brands through strategic storytelling, content systems, and cross-functional leadership.
2026 portfolio.
Proven track record leading rebrand, scaling content ecosystems, and driving engagement and commercial growth across D2C and retail channels.
Combining creative direction with operational expertise across manufacturing, supply chain, and marketing.
Recent + Hero
Projects:
What I offer.
01
Art Direction.
As Head of Content with over 10 years’ experience in the skincare industry, I offer art direction that blends strategic thinking with a strong visual sensibility. I specialise in translating brand identity into compelling, often experimental creative, overseeing everything from campaign concepts, to shoot execution and digital storytelling. With a deep understanding of skincare audiences and trends, I ensure every visual output not only looks elevated but also connects authentically, drives engagement, and supports broader marketing goals.
02
Marketing + Digital.
Develop integrated campaigns that combine content, performance, and social. Grounded in audience understanding and data. From shaping digital roadmaps to optimizing day-to-day execution, I focus on driving measurable growth while maintaining a strong, consistent brand voice across every touchpoint.
03
Brand building.
I focus on shaping distinct, enduring identities that resonate with modern consumers. I define and evolve brand positioning, voice, and visual language, ensuring consistency across every touchpoint while allowing room for growth. By combining creative direction with market insight, I can help brands that not only stand out but also foster loyalty, cultural relevance, and long-term value.
