Fragrance love story.

6 scents, 6 locations. A campaign build on the love for the location. Each perfume has a dedicated GPS coordinate, referencing a special location along the East Kent coastline.

This campaign showcased the location, the scent and the parfum itself to create a 360 campaign.

A treasure hunt style campaign was created, for a chance for our customers to win each of the scents. And for those who live further away, told us where they love. for a chance to win their own bespoke scent.